It all started with an unusual gift.

Returning from a tree-planting season in the North, Roxane's brother brought her a large bag of wild Labrador tea.

Passionate about flavors, Roxane began incorporating it into her own creations. During their canoe-camping expeditions, Frédéric and she learned to identify and harvest these hidden treasures (always accompanied by their two cats!).

Roxane suffered a serious accident while snowboarding.
The verdict: severe concussion, constant headaches, inability to function.

For six months, she had to relearn everything at a rehabilitation center.
To boost her morale, her medical team suggested a "small project."
But Roxane has an all-or-nothing personality: this project had to have a real impact.

During a simple therapeutic walk, she recognizes a wild Labrador tea plant.
That's the spark.

• In 7 days: The company is officially registered.
• Just before winter: A $2,000 tea order is secured.
• The partnership: Frédéric plunges body and soul into the project by her side.

Floèm was born. A story of love and resilience, united by the desire to make our region shine. (Frédéric and Roxane also got married in 2018!)